Canva Pro's Brand Kit stores your logos, brand colors and fonts in one place so every design you make stays consistently on-brand automatically. You set it up once under the Brand section — upload logos, add your color palette with hex codes, and set your fonts — and Canva then applies them across all your designs and templates. Here's exactly how to build one.
What the Brand Kit is
The Brand Kit is a Canva Pro feature that centralizes your brand assets: logos, color palettes, fonts, and (on Teams) brand templates and controls. Once configured, Canva surfaces your brand colors in the color picker, your fonts in the text menu, and your logos in the Brand folder — so you're never hunting for hex codes or uploading the same logo twice.
Step 1: Open the Brand section
- From the Canva homepage, click Brand in the left sidebar (or Brand Kit on some layouts).
- Select Add new or open your existing Brand Kit to edit it.
Step 2: Upload your logos
- In the Logos section, click Upload and add your logo files (PNG with transparency works best).
- Add variations — full color, white, black, icon-only — so you have the right version for light and dark backgrounds.
Step 3: Add your brand colors
- In the Color palettes section, click + to create a palette.
- Add each brand color by hex code (e.g., #1A2B3C) — include primary, secondary and accent colors.
- Name the palette (e.g., "Main Brand") so it's easy to find.
Step 4: Set your brand fonts
- In the Fonts section, choose your heading and body fonts from Canva's library, or upload your own licensed font files.
- Set defaults so new text boxes start in your brand font automatically.
Step 5: Use it in designs
Now when you open any design: your logos appear under the Brand folder in the editor, your palette shows in the color picker, and Canva can even apply your brand to entire templates in one click ("Apply brand"). Consistency becomes the default instead of the effort.
Pro tips
- Teams: lock brand elements so teammates can't accidentally use off-brand colors or fonts.
- Multiple Brand Kits: Pro supports more than one kit — useful for agencies or sub-brands.
- Combine with Magic Resize: apply your brand once, then resize for every platform.
The bottom line
Building a Brand Kit in Canva Pro takes about 15 minutes once and then enforces brand consistency on every design automatically — logos, colors and fonts always at hand. It's one of the highest-value Pro features for anyone producing branded content regularly. DigitalTools sells Canva Pro at below-retail pricing with instant activation.
